Financial Providers Laughing on Other Side of their Facebook

2011 | Jakk

When the words “Facebook” and “Twitter” first started making an auditory appearance in the upper stratosphere of banking boardrooms, they must have seemed so irrelevant as to be laughable.

With Experian’s recent release of a report describing the financial importance of the young generation of social media users however, it seems dismissive smirks are no longer so clever.

The report reveals “that this increasingly powerful group” wants “immediate information, instant decisions, faultless customer service and the ability to manage finances on the move. Providers that fail to tick all these boxes could fall behind.”

So important are these young and demanding button-clickers that the credit agency has even coined a name for them (cue drum roll) – “The Facebook Generation’”. READ THE FULL ARTICLE: Technology Blogged