Thursday, September 22, 2011

Google wins legal fight with Australian regulator over Sponsored Links

Thursday September 22, 2011, Matt Brian

In an announcement by the Australia Competition and Consumer Commission (ACCC), Google has won a legal fight where it was accused by the Australian regulator of misleading customers by failing to adequately distinguish between advertisements and organic search results.
The case, which first began in March 2010, argued that Google played a part in the publication of advertisements on its search pages, where the headline, description and link didn’t actually represent the company placing the ad, suggesting that not only was the advertiser engaging in false advertising and deceptive conduct, Google was also. READ THE FULL ARTICLE: TheNextWeb

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